Working as part of a large team, we helped Kesha make her successful return to the very top of the charts. We helped steer the ship through leaks, a tirade of online abuse, Kesha’s lawsuit with Dr Luke and an industry unwilling to believe Kesha could make a serious record. We created a vibrant, colourful campaign that put the music and the fans at the centre and won over the listening public to achieve Kesha’s second US #1 album and the second-largest-selling week for a woman in 2017.
Rainbow was a global smash, entering charts at #1 around the world. Lead single ‘Praying’ is still climbing the charts in the US and has currently hit well over 100m streams on Spotify. Kesha’s Instagram audience hit over 2m during this campaign, while her Facebook audience is about to break the 30m mark.
Content is king. The focus of this campaign was music and vibrant visuals to accompany it. Kesha has an incredible fanbase and we had to make sure they knew this was a victory too, with regular incentives and shout outs. Instagram proved its worth as a home for an artist’s personal diary.
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