Seafret’s ‘Atlantis’ was released in 2015 and started trending this year (2022) off the back of xther with streaming consumption of the track.

2022 marks 45 years since the Sex Pistols released their infamous single ‘God Save The Queen’. Coinciding with the Queen’s Platinum Jubilee and a Disney+ series (Pistol) directed by Danny Boyle, the opportunity for the most notorious punk band in history to wreak havoc once again was too good to miss.

The campaign launched with The Original Recordings, a compilation featuring 20 of the band’s most famous songs, quickly followed by a highly anticipated 7-inch reissue of ‘God Save The Queen’. Available for the first time since 1977, re-pressings of the Virgin 7-inch and A&M 7-inch sold out within 24 hours. A factory misprint created a new collectible: a further 1,977 copies sold out in just an hour.

Celebrated across all major UK broadsheets and tastemakers, the Sex Pistols were officially back in front of the nation. A very special Jubileeinspired merchandise item launched, the first of its kind for a punk band (as well as for any artist signed to UMG): a physical coin twinned with an NFT. The NFT launch fostered a future-facing web community for a pre-digital band, echoing the group’s boundary pushing of yesteryear. The NFT collection straddled three tiers with varying levels of rarity, featuring titles taken from the infamous Bill Grundy interview such as “F*ckin Rotter” and “Dirty Sod”.

Collaborating with Palm NFT Studio, the Web3 product launched on 31st May. Large mainstream press coverage helped over 50% sell in the first day.

The Pistol Mint, a bespoke destination for the project, opened in July, with over 75% of NFTs minted from a collection of thousands. Owners forged their own piece of history and opened the door to future NFT activity from the band.

During peak Jubilee celebrations, London was covered with ‘God Save The Queen’ posters featuring the 1977 Virgin 7-inch artwork and flag runners flanked the Trooping Of The Colour celebrations.

‘God Save The Queen’ landed as the highest-selling physical single of 2022, with a brand new video commissioned by Julien Temple to accompany its lyrics ringing out across the country. Against the backdrop of the band’s peerless legacy, this summer of campaigning hopefully ensures their striking music rages on for another 45 years.