The product suite included several versions of the product From Sleep, a onehour version of the full-product, Sleep. It included a limited CD digipack, a CD (jewel case) to follow-up the digipack, a 2 X LP black vinyl and 2 X LP transparent vinyl.

All digital partners got the one-hour version, including streaming partners. However, the full eight-hour version of Sleep went exclusively to iTunes at launch (4th September).

For a special remix EP, we started an artwork competition for the album cover. It was hosted via 99designs – a design marketplace with a community of over 1m designers worldwide. Anyone could sign up for free and submit their artwork for the Sleep competition. The winner was handpicked by Max Richter personally and 99designs even upped the prize money by 50%, so there was €749 for the winner. Additionally, every designer who submitted an entry that rated with 4 or 5 stars by Max Richter got a signed copy of the album.

The UK team created a fantastic campaign that was launched worldwide a day in advance of the release date. Max Richter was inviting his fans around the globe for an unusual experience: to spend one night with his music (Sleep) worldwide and across all time zones, and to share their experiences, dreams and thoughts afterwards using the hashtag #OneWorldSleep via Instagram, Twitter and Facebook, which all feed into the website www.oneworldsleep.com. This was the first time fans were able to hear the full eight-hour album ahead of release.