This is either the greatest idea of all time or this year’s most significant generational line being drawn in the sand.
In short, Mabel performed on a three tier stage that was designed specifically to work for images being posted to social media. Despite cameras being able to function in both landscape and portrait mode, both social media users and social media platforms have defaulted to the latter.
It was all part of a partnership with Samsung (of course there was a mobile phone company involved) to show off not just its hardware but also its new Samsung KX space in King’s Cross in London. The venue is described as “London’s new destination to experience the latest in culture and innovation”. So now you know.
The stage for the Mabel show was built to allow “all elements of [a] gig to be seen and heard in a vertical symphony”. A vertical symphony! What times we live in. Mabel performed in the middle tier with her dancers, her DJ was on the bottom tier and her band were on the top tier so they would all fit better into a photo. It might struggle, however, with an act like Polyphonic Spree and they’d have to build a special pano-stage instead.
It is easy to mock, but we all have to accept that things must change; ergo the older naysayers among us should pipe down and let the next generation do their thing. So all power to them. It was also, we thought, slightly Ballardian and half expected a cameo from Robert Laing.
Given the stage is designed to look good on social media posts, we presume that acts like phone-phobic Jack White will not be booked in any time soon to play the venue.