Music history was made on 8th September when French DJ and producer Klingande teamed up with At Night Studios to release the first-ever live-streamed music video on Facebook for the new single, ‘Somewhere New’.
Telling the story of a couple who break into another dimension that fulfils all their fantasies and wishes, the video features perfectly executed dance choreography, seamless set changes and clever camerawork. As it was Facebook live streamed, the video had no retakes, no editing and no post-production. All produced in one single take, the first and only performance was the finished and final product.
Director Måns Nyman planned a selection of creative scenes, alongside the producer from At Night Studios, Marcus Lindgren: When the first shot is made, that’s the one we have to go with – because it’s live. We have no control over the outcome since it’s live. However, we’d been planning for months to get the right lighting, dancing, the right queues, projection, balloons etc. A lot of things that have to go according to the plan. Some 40 people came together and told a wonderful story through 11 different environments, with a range of props, professional dancers and actors; all wrapped up into three minutes on one phone camera shot.
Alongside the live take is a five-minute behind-the-scenes video, which perfectly displays how much effort each and every crew member puts in to successfully make this historic moment. Such detailed production used in the live performance thoroughly deserves to go down in history within the world of music and technology thanks to Klingande and his team of creative experts.
By airing a music video live, it brings the audience and the viewers as close to the artist as possible. It allows live participation and engagement with a direct response. It shows courage. And the honesty in the format is highly appreciated.
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