BLENDED are a new internationalindie-label-super-group with a vision of breaking hits globally, including Edouard Taeib & Romain Closeau at Unity Group (The Magician, Michael Calfan), Eric Fritschi at Ansatz Music (Major Lazer, Petit Biscuit, Milky Chance), Bjorn Deperade (Milky Chance, Decco), and Al and Billy Webber at The Other Songs (Endor, Mabes). The summer anthem ‘Following The Sun’ by SUPER-Hi & Neeka was our debut release and has seen multiple moments of worldwide streaming and radio success as well as an inspired reaction from a Vodafone TV sync in Germany.

The past year has seen the track clock 400,000 streams a day, with a total of 1000m streams to date, over 250,000 radio plays and 1m Shazams.

In January 2021, we pitched for a Vodafone campaign, who were looking for a future hit to use in a three-month TV/online campaign. Showing them the early impressive Shazam results and the growing streaming numbers, they took a bet on the track and we got the campaign.

Now we had decent streaming and radio and a primetime TV ad, the only part of the campaign missing was a TikTok and Instagram influencer campaign. We hired Ozmoze in Germany and we used all of the money we got from the Vodafone sync to get FTS all over TikTok and Instagram in Germany only. This then connected the dots and we saw a big jump in streams coming from listeners’ playlists and it was enough to enter Hot Hits Deutschland. Now it’s about to become a gold record in Germany with over 250,000 radio plays, 1m Shazams and 100m streams.