La Broma Infinita is the fourth album by Taburete. The release campaign started with an epilogue in which the band transitioned from their acclaimed previous release Madame Ayahuasca to La Broma Infinita.

Several singles were released prior to the album, each with a unique creative design. To capitalise on that, animated artworks were used on social media to communicate the pre-save campaigns prior to the release of each of them. To incentivise pre-saves, all fans that completed the action were rewarded with exclusive content or the possibility to enter into a raffle. All fans that pre-saved the single ‘El Último Baile de Dunas Mitchell’ were driven to an exclusive behind-the-scenes teaser of the official video (generating around 13k pre-save clicks) and fans that pre-saved the album could win a digital meet-and-greet with Taburete via Zoom (generating around 6k clicks on the pre-save link and 12.8k Instagram comments).

The audiovisual component was a key element so all the tracks included in the album had an official music video. A full-album video was also published on YouTube on the release date and, as a result of a partnership with Vevo, the band shot two live performances. All the audiovisual content related to the album has accumulated around 3.7m views on YouTube.

A collection of gifs and stickers was also released to incentivise fans to create their own content. There was also an Instagram randomiser filter launched which included all the album tracks.

All the organic actions, both at single and album level, were complemented with paid digital campaigns using different creative assets, including direct CTA messages from the band and video teasers.

The campaigns on YouTube pointed to the album playlist with the aim to centralise all the traffic on the album audiovisual pieces.

DSPs echoed the album release with different activations such as OOH, in-app placements and, in the case of Amazon, an integration with Alexa.