EDM duo Chainsmokers have made regular appearances in Sandbox in recent years. They created what was termed a “waterfall” series of EPs last year as a way to rethink the album (adding a new single each month to a “bundle” that grew over the course of the year). Then in November they joined up with apps firm Gismart to provide “sound packs” for its Beat Maker Go app. They also worked with SoulCycle last December to create branded sportswear and an Apple Music playlist for workouts.

Now for ‘Takeaway’, their collaboration with Illenium & Lennon Stella, they have set up a phone number for fans to text to find out more. On their Twitter account, they posted a 38-second video that showed a text conversation unfolding with Illenium where they discussed how to drop the new track. “Tell your friends to text me at this number and we’ll send it out,” it said, with the number visible at the top of the message.

Texting the number results in the user being sent a YouTube link to a 15-second teaser of the track hosted on the Columbia Records YouTube channel. But, for now at least, there was no information on when the full song would be released.

EDM. com reports that it is run via community.com and it put us in mind of SuperPhone, the automated text messaging platform set up by musician Ryan Leslie for artists to manage all fan communication on their mobile. It is a nice use of technology to create a viral effect among fans and help set up the track before its proper release.