Euston Trench takeover:

This went up two days prior to album release and was immediately picked up online by fans, publications, influencers etc. The goal was to create something as shareable as possible. We wanted fans to feel immersed in the album and be something that they’d also travel the country to see. The takeover was designed by Brandon Rike, who designed the art for both Trench and Blurryface.

Brixton ticket competition:

We ran a competition to win tickets for the band’s sold out Brixton Academy Complete Diversion show. Fans were prompted to Shazam ‘My Blood’, which then revealed a time and coordinates in a central London location. Fans gathered at the location and tickets were distributed by individuals dressed as banditos to some of the congregated fans. The banditos came at random and simply handed their tickets to two fans at a time and then disappeared, creating an element of confusion and theatre to the initiative which resulted in lots of fans filming the banditos.

Snap community lens:

We created a community lens based on the bandito characters that appear in their videos. Something we knew would resonate strongly within their fanbase and would be a highly shareable asset around album launch. The lens we shared and promoted to UK fans.