Facebook & Spotify Live Stream Session
• We partnered with Spotify and Facebook to run their first-ever live streamed session
• The guys and Izzy Bizu performed the single ‘Someone That Loves You’ in Spotify London studio and the track was live streamed on Spotify UK’s Facebook page
• Additionally Facebook pushed the session out with additional media credits.
• The recording from the session then went live on Spotify the next week as the acoustic version Facebook live previews of album tracks
• Again taking advantage of Facebook Live, we had the guys perform stripped back versions of unheard tracks from their album via Facebook live on their page.
• The live streams went out after sunset each night as their music has a very night time feel to it.
• The setting was also the room in which they wrote a lot of the album songs which gave it an authentic grounding. Twitter listening party
• On release week, we had the guys answer fans’ questions about the album while all listening along; this included custom graphics that let fans know when the guys were listening to each track.
• This allowed the guys to give a great insight into how the tracks on the album were put together in a much more direct and digestible way than a standard trackby-track. Video premiere in HPTO
• We premiered the video for HONNE’s track with Izzy Bizu ‘Someone That Loves You’ within a Spotify UK homepage takeover.
• This allowed us to hit a huge audience on one of the band’s key platforms. Valentine’s Day Download
• We offered fans a free download of their track, ‘Woman’, to coincide with an intimate show on Valentine’s day.
1. We grew our monthly listenership on Spotify to a peak of over 2.5m
2. Their album has collectively done over 60m streams on Spotify
3. Our live streams on their Facebook page reached a collective audience of over 1.1m people.
4. Their live stream on Spotify’s Facebook page was viewed over 400k times
Project Budget
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