The main objective of this event was to give fans a money-can’t-buy experience with one of the biggest American boybands – Why Don’t We.

We were able to hijack some of their time after their sold-out Malaysia show. The five boys from Why Don’t We stuck around to surprise for their hardcore fans in a cinema hall – where the fans thought they were being treated to a live video call from the band.

Fans had to complete three online missions for a chance to win a spot at the treasure hunt. It was a one-day event, with a chance to win sold-out concert tickets and meet & greets. To enter, fans had to first stream the band’s music. There were 5,443 page visits, 2,076 clicks and 1,189 emails captured from this activity.

We teamed up with local English radio station, HITZ, to push their new app (Syok), where fans had to screenshot the app when a Why Don’t We song was playing, which resulted in 3,308 submissions in three days.

The final mission was for fans to submit a photo of themselves being the best fan. These 302 submissions were compiled to be made into a plaque to commemorate the achievement of the band’s gold album, 8 Letters.

The top 20 entrants went on to compete for the fastest time in completing a treasure hunt course at indoor activity park, Superpark. The top 50 winners were invited to come to the cinema for what they thought was a video call with the band, only to be treated to a surprise appearance of the band themselves!

They spent 45 minutes with the fans – with some games and live interaction – before catching their flight. A post-event video was released as a mini after-movie with 10k organic views in the first 24 hours.