The London R&B singer released her first single of 2020, ‘Young Heart’, in the lead up her brand new EP later this year. ‘Young Heart’ is a collaborative track featuring US multi-platinum record selling artist Russ. This follows her second EP release in late 2019 which saw her on the 1Xtra A-list for five weeks, complete a soldout debut UK and European headline tour and headline the Pussy Parlure stage at Glastonbury on Saturday night.

Socials grew 30k+ new followers over one single release (to over 50k in total). The Young Heart game had 15,000+ people play in week one. She trended twice on TikTok at #1 with #TikTokFashionMonth out of 2bn videos, #onewish #1 trending 2m videos.

The track has had to date 5m+ combined streams and video views, with a huge +100k track saves.

The official music video premiered on global publication HypeBae. The video played a key part in the campaign. An animated video was created by renowned animator Ivan Dixon (who did Childish Gambino’s ‘Feels Like Summer’). It was imperative that the animation was highly detailed, as he has a cult following and knew his fans would appreciate these finer details.

The track received 18 New Music Fridays and was the cover on R&B UK, with further playlist additions on R&B Fresh, This Is How We Do, The Pop List, and Chill Hits. Apple Music supported the track, adding it to 32 New Music Dailys, Future Hits, R&B Now, New in R&B, and Mood.

A game was developed that mirrored the official video with 15,000+ people using it in week one. The game was designed so when you log in it would automatically follow Kara on Spotify/Apple Music and would sign you up to her mailing list; whilst playing the game ‘Young Heart’ would play in the background which would also then count towards streaming sales.

We went on to create an Instagram filter ‘Heartometer’, which was used by 5,000+ fans in its first week live. The track has continued to grow as well as Kara’s following, with an additional 30k+ new followers from the single campaign.

Though this year has been difficult for artists, Kara has been committed to being in touch with her fans by creating a format for people to tune into each week called Shed Sessionz. This features Kara hosting another guest over Instagram Live – from new emerging talent to the likes of Leigh-Anne Pinnock from Little Mix. Through doing this she was able to expose herself to new fans and showcase her music as a way to grow her fanbase organically.